Are Casino VIP Schemes On The Way Out?
Neil McArthur head of the UK Gambling Commission has outlined new regulations to be rolled on the 31st October 2020 regarding VIP schemes. As of 31st October, operators will have to carry out much more enhanced affordability checks to protect players.
Mr McArthur also warned VIP and Loyalty schemes may well be banned altogether if operators do not comply with the new regulation.
More Affordability Checks
The new regulation will see operators carrying out source of funds checks, with proof of evidence by the customer, rather that data based on a property value, thus ensuring players can afford to gamble. Players past gambling habits may also be taken into account before gaining access to loyalty and VIP schemes.
If a player had previously used an online casino self-exclusion tool, this factor will be taken into consideration before allowing a player to use a VIP scheme. This doesn’t mean a player who previously self-excluded will be automatically banned but this will be considered in the eligibility decision.
After the 31st October, incentives previously offered to players will now be limited. Operators “ must not encourage behaviours such as chasing losses and excessive time and money spent gambling”
Neil McArthur said,
“ Our enforcement work has identified too many cases of misconduct in the management of VIP schemes and this is the last chance for operators to show they can operate such schemes appropriately. We understand that the number of customers signed up to ‘VIP’ schemes has already reduced by 70% since we challenged the industry to get it’s house in order.”
“Operators can be in no doubt about our expectations. If significant improvements are not made, we will have no choice but to take further action and ban such schemes.