Will BetVictor Bingo Finally Launch In 2021
Way back in 2013, an EGR article reported betting giant BetVictor announced they were to launch a bingo product after a deal had been agreed with software provider Bede Gaming.
William Hill, Ladbrokes, Sky, and other larger casino and sportsbook companies have all launched their own bingo products but it seems BetVictor had stumbled at the starting block somewhat after the new bingo product failed to appear?
New brands which launched with the same software provider failed to have much impact on players so could this be the reason why BetVictor shelved their bingo product plans?
Standalone Bingo Platform
Today, the understanding is BetVictor is looking to recruit a Head of Retention Manager, Acquisition Manager, and Affiliate Manager for the bingo product. As far as we can gather, the new bingo product will have its own identity and not be integrated with BetVictor sportsbook and casino. As yet, we are not sure which provider BetVictor will favour. Will they follow in the footsteps of Paddy Power and William Hill with Virtue Fusion or maybe popular platforms Dragonfish or Jumpman.
In a Linkedin post, BetVictor had stated they have partnered with a UK media company to promote their Bingo platform. Could they have gone ahead with the original decision and stick with Bede Gaming who recently signed an agreement with Butlers Bingo owner Broadway Gaming?
Over the past year or so there’s been little in the way of new Bingo products launching and this may have been impacted by the current situation. Bingo players have no option but to play online after all land-based bingo sites have been closed for most of 2020 and into 2021. New sites provide added interest for players and also give existing bingo sites a wake-up call. The current online bingo market is very much dominated by the likes of Betfair, William Hill, Paddy Power, and Ladbrokes, if BetVictor does decide to launch their own bingo product it would certainly shake things up somewhat.
A fresh face in the online bingo market would be a breath of fresh air after some of the big platforms have become somewhat stale and uninteresting. Welcome bonuses and huge prize promotions seem to have disappeared, two of the biggest incentives in players joining the new bingo platforms. We feel BetVictor will go all out in the creation of their own bingo product and shake up the existing brands which can only be a good thing as far as players are concerned.