Bet365 to become the new sponsor of Emmerdale

    As of today Monday 12th March, Bet365 Bingo will be sponsoring the TV soap opera Emmerdale. Previous sponsors of the show include Daz, Heinz and Lemsip, and most recently Tombola Bingo, who signed a deal to sponsor the Yorkshire based drama back in 2009. Emmerdale has been running for over 40 years now, making it the second longest soap in the UK.

    Bet365 Bingo have taken over sponsorship of the show which will no doubt, generate a lot of new business for Bet365 Bingo. The show reportedly attracts an average of 7 million viewers per episode, those viewers will see the new Bet365 Bingo TV bumpers, not to mention online content accessible via ITV Player. The Bet365 Bingo brand will certainly become a household name following the deal, which is rumoured to have cost the company seven figures.

    This will be Bet365 Bingo’s first sponsorship deal and a it’s a huge one at that, a show with such a large audience is sure to attract lots of new players to the site, which has just received a well timed make-over.

    In an official statement released by ITV, Jason Spencer who is the Business Development Director for ITV said “Emmerdale is one of the most iconic ITV programmes and a highly sought after sponsorship property. It is with great pleasure that we are able to announce that Bet365 Bingo will be the new partner of the show for the next 24 months”.

    As I mentioned, Bet365 Bingo has just revealed a new look complete with brand new Bingo Schedule, designed to make it quicker and easier for players to locate their preferred bingo games. The site itself is still recognisable as the Bet365 players love, the colour scheme of green and purple is still in place but the finish is altogether sleeker and a lot more polished. The Bingo-heads, who are the site mascots and have been made famous by the TV advertising campaigns run by Bet365 Bingo, are looking even more glamorous than usual.

    The site claims to be the ‘Home of Free Bingo’ and will continue to provide Free Bingo games and Superbooks games, where players have the opportunity to upgrade their bingo tickets by paying for them, this in turn enhances the game’s jackpot.

    Bet365 Bingo offers a variety of other games including scratch-cards, slots, casino games and other instant games. The site prides itself on being great value without compromising on their jackpots, games can be played form just 1p and there are some impressive prizes available on site including the Daily Bingo Linx games offering a minimum of £8000 in jackpots.

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