This oddly-titled outfit got its name when Bwin Entertainment merged with Party Gaming in 2011, and the resulting organisation is responsible for a host of household name sites in the UK, including Party Poker, Party Bingo, Party Casino – and the infamous Foxy casino and bingo sites as well.
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The sites are squarely aimed at funseekers rather than hardcore gamers, with blue, pink and purple colour schemes and wacky font styles – and the games are every bit as unusual as the styling, with slots bought in from IGT software and Bwin’s in-house development team.
There’s a feisty, girls’ night out feel to Party Bingo that no other bingo site has ever really managed to pull off so well, yet at the same time there’s nothing tacky about it in any way. You could easily be forgiven for thinking that Party sister brand Foxy Bingo would fulfil the same role more than adequately, yet Foxy’s brassy, northern charm complements Party’s rather more swish feel, offering girls looking for some Friday night fun a choice of blingy bingo or a rather more gold-plated alternative.
In terms of the games offered, you’re offered the standard 90 ball bingo game along with the American-style 75 ball version, and they can both be configured to offer progressive jackpots if necessary. Of particular interest, though, are the community elements found in the games: There’s team bingo available, allowing you to win prizes of up to £1,000 when you combine your scores with those of your friends, and some highly-unique chat games that will inject a huge fun factor into your sessions: For example, you’re allowed to select a double-digit number that’s a multiple of eleven and when both that number and one of its digits are called, the first player to enter the word ‘twin’ into the chat box wins a prize. It’s not earth-shattering stuff, but it’s great fun - and that’s what Party are all about.
Appropriately given its dual-company name, Bwin.Party has two chief executives in the form of Norbert Teufelberger and Jim Ryan, and the company – with its headquarters in Gibraltar – is also licenced and regulated Alderney, France, Denmark and Italy.
Bwin.Party are big on bonuses, and at the time of writing are offering £30 free when you join, along with BOGOF bingo, a reward card scheme, referral scheme and a constantly-rotating set of specific daily promos on top. They’re able to pad out their promo schedule with an unusually high number of entries as their bingo sites are non-networked, and consequently Bwin.Party are not at the mercy of a network provider to give them promotional incentives.